Members of the SQC International Judging Panel traveled from multiple countries to visit Guangzhou Chuanjianfang Trading Co., Ltd., marking the commencement of a cross-border professional evaluation of automotive audio systems. Hosted by Chuanjianfang, the delegation conducted an in-depth, technically grounded review of the company’s two flagship brands—Italian Tec and BKELL (formerly Bakkell)—gaining first-hand insight into China’s growing expertise in high-fidelity automotive audio engineering. This engagement not only underscored the maturity of domestic R&D and manufacturing capabilities but also advanced international recognition of Chinese audio transformation brands.

A prominently displayed banner reading “Warmly Welcoming the SQC International Judging Panel” greeted delegates upon entry to the Car Audio Workshop exhibition hall. The venue’s orderly layout, pristine presentation, and curated display of industry awards collectively reflected the organization’s commitment to excellence and professionalism. Upon arrival, representatives from both parties exchanged formal greetings and handshakes—establishing mutual respect and laying the groundwork for constructive dialogue.


Guided by Chuanjianfang’s team, the panel toured key functional areas—from reception to product exhibition zones—and received comprehensive briefings on the company’s brand evolution, technological milestones, and strategic expansion into overseas markets. These presentations illustrated the systematic progression of China’s automotive audio modification sector: from foundational acoustic research and component-level innovation to integrated system development and global brand positioning. Such context heightened the panel’s anticipation for subsequent technical evaluations.


2. Technical Evaluation of Tec and BKELL Audio Systems
Within the product exhibition area, the full portfolio of Tec and BKELL audio components—including high-end coaxial and component speakers, multi-channel power amplifiers, and DSP-based audio processors—was systematically presented. Each product exemplified rigorous engineering standards and purpose-driven acoustic design.

• Tec (Italy): As an Italian-origin brand, Tec is distinguished by its clarity, tonal transparency, and precise soundstage imaging—attributes widely valued among discerning audiophiles worldwide. During the evaluation, panel members closely examined material selection, cabinet construction, and driver topology, commending Tec’s adherence to European acoustic heritage while integrating modern manufacturing precision.

•  BKELL (China): As Chuanjianfang’s proprietary brand, BKELL emphasizes robust low-frequency response, thermal stability under sustained load, and broad vehicle compatibility—all achieved at competitive performance-to-cost ratios. Panel members engaged directly with engineering staff, reviewed technical specifications, and observed real-time operational demonstrations. Several delegates documented key features using professional recording devices to support post-visit analysis.

In the purpose-built listening room, the panel conducted comparative A/B evaluations of fully integrated Tec and BKELL audio systems. Upon playback of standardized reference tracks, the systems delivered articulate midrange articulation, controlled bass extension, and coherent spatial imaging—prompting consistent acknowledgment from international judges. This immersive experience provided unequivocal evidence of China’s capacity to deliver world-class automotive audio solutions.


3. Strategic Dialogue on Global Industry Development
A dedicated session was held at a traditional Chinese tea setting, facilitating candid discussion between Mr. Gao Jianjun, President of Chuanjianfang, and the SQC judging panel. Topics included harmonization of international testing protocols, emerging trends in digital signal processing and vehicle integration, and pathways for sustainable brand globalization.

Mr. Gao outlined Chuanjianfang’s long-term vision for Tec and BKELL—including certification alignment with EU and ASEAN regulatory frameworks, localized technical support networks, and collaborative participation in global benchmarking initiatives. He emphasized that SQC’s authoritative platform offers a vital conduit for elevating Chinese audio brands’ credibility and visibility in mature markets.

4. Conclusion: Advancing Chinese Audio Excellence on the Global Stage
The SQC panel’s visit represents more than a routine technical audit—it signifies a milestone in the international validation of China’s automotive audio transformation capabilities. Through rigorous product assessment, transparent knowledge exchange, and forward-looking strategic alignment, Chuanjianfang has demonstrated both technical competence and institutional maturity.


Going forward, Chuanjianfang will continue advancing its core principles of professionalism, innovation, and open collaboration. Priorities include deepening fundamental research in psychoacoustics and vehicle-specific sound calibration, expanding certified distribution channels across Europe and Southeast Asia, and strengthening intellectual property development. By consistently delivering exceptional sonic performance through Tec and BKELL, Chuanjianfang aims to position “Made-in-China” automotive audio not merely as a cost-effective alternative—but as a globally trusted benchmark for quality, reliability, and artistic fidelity.